The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion or a case study. Finding […]

The post Colourful content: how to find expert sources to strengthen your campaign appeared first on Builtvisible.

Powered by WPeMatico