Here’s a script to help manage bids by keyword match type Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to... Here’s a script to help manage bids by keyword match type.
Report: Google earns 78% of $36.7B US search ad revenues, Amazon and Yelp expected to see biggest search revenue growth rates in US. The post... Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
10 AdWords ad copy testing ideas you can use right now Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to... 10 AdWords ad copy testing ideas you can use right now
SEM account management: Part 1 — How to avoid getting fir In the first of his three-part series on how to be a great SEM account... SEM account management: Part 1 — How to avoid getting fired
Should PPC agencies be scared of automation? Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna... Should PPC agencies be scared of automation?
Google rolls out AdWords account-level call extensions, a Business names in call-only ads, more detailed reporting and an expansion of automated call extensions... Google rolls out AdWords account-level call extensions, among other call updates
3 free AdWords testing tools to adopt today Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and... 3 free AdWords testing tools to adopt today
Google is shrinking AdWords’ view-through conversion wind The conversion window will default to one day at the end of March. The post... Google is shrinking AdWords’ view-through conversion window default
The Future is Now: Ramp up your Google Shopping ROI Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets... The Future is Now: Ramp up your Google Shopping ROI
UPDATED: A visual history of Google ad labeling in search A look back at how Google has treated ads in search results, from blue shading... UPDATED: A visual history of Google ad labeling in search results