What Search Marketers Need to Know About Criteo’s Retail Here’s everything you need to know about Criteo’s Retail Media platform, what it does for... What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo
How to Optimize Universal App Campaigns via @brookeosmund These five optimizations enable you to take control and get the most out of your... How to Optimize Universal App Campaigns via @brookeosmundson
Black Friday’s High Stakes Ad Environment in 2020 via @Su 2020 presented unique challenges for the biggest selling season of the year. Here are the... Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub
YouTube Launches Audio Ads to Reach Music & Podcast L YouTube is launching a new type of audio-based ad unit to reach people who use... YouTube Launches Audio Ads to Reach Music & Podcast Listeners via @MattGSouthern
Spotify Expanding Podcast Advertising Options via @MattGS Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to... Spotify Expanding Podcast Advertising Options via @MattGSouthern
How to Make Your Personalized or Targeted Advertising Les Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be.... How to Make Your Personalized or Targeted Advertising Less Creepy via @danibeetalks
Digital Advertising Is Not the Next Internet Bubble – Her Does digital advertising really deliver the value it claims? Is it the next huge bubble... Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Why You Need a Holiday Social Media Advertising Strategy Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips... Why You Need a Holiday Social Media Advertising Strategy Right Now via @danibeetalks
How to Maximize Your Search & Social Audience Expansi Seeing audience fatigue in your paid search and social ad campaigns? This approach can help... How to Maximize Your Search & Social Audience Expansion via @joshuacmccoy
Remarketing vs. Retargeting: Are They The Same Thing? via Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should... Remarketing vs. Retargeting: Are They The Same Thing? via @SusanEDub