Why Last-Click Attribution Is Killing Your PPC Performanc Last-click attribution might be killing your PPC performance. Here’s what you can do about it.... Why Last-Click Attribution Is Killing Your PPC Performance via @siliconvallaeys
Microsoft Advertising Rolls Out Tool That Creates Hundred Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said... Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations via @MattGSouthern
7 Hidden PPC Features You Probably Don’t Know About via @ Check out these seven PPC features that are generally hidden within Google Ads and Microsoft... 7 Hidden PPC Features You Probably Don’t Know About via @LisaRocksSEM
SEO vs. PPC: A Few Forgotten Truths via @GrpTwentySeven These five forgotten truths in the SEO versus PPC debate can help you come to... SEO vs. PPC: A Few Forgotten Truths via @GrpTwentySeven
Ad Reporting Discrepancies: What to Do When Your Data Doe Here’s what you can do when data doesn’t line up between your online advertising platforms.... Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match via @timothyjjensen
Profit-Driven PPC Management in Practice via @Wrodarczyk Here’s how you can manage and optimize your PPC campaigns for profit. The post Profit-Driven... Profit-Driven PPC Management in Practice via @Wrodarczyk
Microsoft Advertising Offers Clearer Data on Ad Positions Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search... Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results via @MattGSouthern
Google Expands the Distribution of App Ads via @MattGSout Google Ads is expanding the distribution of app ads, which will now show up more... Google Expands the Distribution of App Ads via @MattGSouthern
6 Tips You Need to Get SEM Forecasting Right via @bigalit These six tips will help guide your decision-making process and get your SEM forecasting right.... 6 Tips You Need to Get SEM Forecasting Right via @bigalittlea
Paid Search Spend Expected to Grow 22.5% This Year in Ret According to eMarketer’s latest figures, paid search spend in retail is expected to grow by... Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector via @MattGSouthern