In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey, we met with many of you — across industries and around the world, from power users to beginners — to learn what’s working, and what could be improved.
We learned a lot, and it’s helped shape what we’ve built. First, AdWords should focus on your business, and not around features. The data you care about should be available at your fingertips. And finally, the tools you use to get things done should be simple yet powerful.
This comes together in the new experience in many ways. For example, the new Overview page surfaces relevant insights about your account and helps you visualize them so you can take action. We’ve removed the clutter and made navigation a breeze so you can do more in less time. And in the coming months, we’re introducing new tools, unique to this experience, that will help you reach customers in new ways.
I recently sat down with a few advertisers who told me the new experience “is faster,” “more intuitive,” and that “it’s easier to get things done.” It’s so inspiring to hear this feedback because we’re aiming to do exactly that — build a platform that’s easy to use and helps you reach your unique business goals.
We’ve made so much progress since our announcement last March, and I’m happy to share that we’re rolling out the new AdWords experience to more of you within the next few months. Some of you will automatically see it when you sign in to AdWords, while others will see a message to try it out.* Though not everyone will have access to the new experience at the same time, we encourage those who do to explore it, discover new insights, and provide feedback as we continue to refine and roll it out to more advertisers.
To get started, I recommend taking the guided tour to familiarize yourself with the new experience. The AdWords Help Center is also being updated to provide additional support as you get acquainted with all the new features.
We look forward to continuing this journey in 2017 and can’t wait to share the new AdWords experience with more of you.
Posted by Jerry Dischler, Vice President of Product Management, AdWords
* Invites are sent based on a number of factors, including the features you use
** Campaign performance, Auction Insights, and Locations cards are coming soon
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