Gen Z is Not into Your Digital Ads: Here?s What to Do About It

Here’s a worrisome thought for marketers that can keep you up at night: Gen Z?a key demographic born between the mid-1990s and early 2000s?comprises 27% of the global population, commands $44 billion in purchasing power, and represents the first true generation of digital natives. But your efforts to reach them via digital ads could fail miserably, new research suggests.

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