Google has refuted DuckDuckGo’s recent study which claims that Google’s personalized search results create a “filter bubble.” After we covered the results of DuckDuckGo’s study, a Google spokesperson reached out with the following statement: “This study’s methodology and conclusions are flawed since they are based on the assumption that any difference in search results are based on personalization. That is simply not true. In fact, there are a number of factors that can lead to slight differences, including time and location, which this study doesn’t appear to have controlled for effectively.” Google’s Danny Sullivan, via the @searchliason Twitter account, provided […]
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