As Thanksgiving approaches, I get more and more excited about reuniting with friends and family for the holiday season. However as someone with four siblings, carefully selecting the right gift for each family member can quickly become a daunting task. Thankfully, retailers are gearing up for the gift-giving season by analyzing holiday shopping trends and listening to what customers want to help streamline the shopping process.
Whether it be to avoid braving the cold weather or to spend more time at home with family, people love the convenience of shopping online. Mobile traffic and mobile sales are on the rise, and it is paramount that retailers pay attention to this shift in order to best serve clients. Our Online Holiday Shopping Recap Report 2015 shows that online retail sales jumped 13.6% in November and December compared to the same period in 2014. Additionally, mobile sales accounted for over a third of total sales last season!
Technology has been infused in all aspects of customers lives. People enjoy the accessibility of browsing on the go, or curling up on their couch with their tablet and purchasing from home. Consequently, this has also raised the standard of what they expect from brands and retailers. How can you gauge your audience’s online behaviors and effectively apply this knowledge when setting up holiday marketing efforts?
Purchase patterns and behavior patterns differ region to region. Different age demographics are distinct in the manner in which they shop, so you want to make sure you can speak to the buyer in a relevant and customized fashion across any platform.
IBM’s cloud-based software helps retailers understand who is coming to their site, what products they look at when they get there, if they place them into their shopping cart, and ultimately of course, whether or not they buy. By harnessing the potential of data, IBM blends the art of marketing with science to help clients evolve and serve their customers better. Our commitment to continued innovation assists businesses in making offers that are more relevant to people, so that the alignment between the physical and digital world is better positioned to serve the consumer this holiday season.
Watch this HSN video to find out more about this year’s holiday shopping trends.
*This blog post originally published on the IBM Commerce blog channel on November 17, 2016.
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