Managing badly structured web content is hard. When content authors are stuck with an unusable editorial interface or with content types that don’t make sense, they start working around the CMS. At some point, there are so many workarounds that training and documentation become confusing too, resulting in a desperately reactive approach to web content management (WCM). Content modeling?when done right?is meant to prevent this mess from appearing in the first place. It is about organizing content in meaningful ways, so that there’s a place for everything in your digital home.
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