Unleash your professional potential

No matter your industry or profession, we all need the right information at the right time to make truly confident, well-judged, and productive decisions. However, there’s so much information that it’s easy to get overwhelmed. It’s getting harder and harder to separate the signals from the noise – to discern the insight from the hindsight.


Fortunately, Watson is specifically designed to solve these kinds of challenges. Watson can help enhance your expertise and make more informed decisions, so you can act with confidence. It serves as a dedicated analyst to sift through mass amounts of data in real time. And then, Watson applies reason to the information, actually learns what it means, and suggests specific courses of action to help in the decision-making. Watson recommends without bias – tailoring its actions and alerts to your personal interests.


Marketers can tap into these new insights, revealed by customer behaviors, patterns, and sentiment, to fuel new business opportunities – to be at the forefront of what’s next. Watson can work on your behalf by offloading routine work, helping you to prioritize, compile, and analyze, and freeing you up to work on higher-value activities. And finally, Watson can be your trusted advisor: synthesizing, understanding, and learning from all the information and interactions, ready to help you with recommendations, expertise, and advice.


Harriet Green, IBM General Manager for Watson Internet of Things, Cognitive Engagement, and Education, moderated a panel of specialists who unpack how cognitive computing can help extend the expertise of all professionals in any industry, in any role: 

  • Chris McCann, President and Chief Executive Officer, 1-800-Flowers.com
  • Maureen Klosterman, Vice President of eCommerce, Digital and CRM, Luxottica Retail North America
  • Angie Brown, Senior Director, IT, Home Depot

These three extraordinary retailers share their stories about how cognitive computing is helping professionals in their organizations innovate and deliver exceptional customer experiences across fields. Watch the World of Watson keynote video, and explore the role of IBM Watson and its unique brand of cognitive computing in different industries.




3933 Keynote: Outthink Limits: Unleash your Professional Potential by IBM Events


Neil O’Keefe is DMA’s SVP, CRM & Member Engagement. In this role, O’Keefe is responsible for business insights, marketing, digital strategy, education, and member retention and acquisition. As a senior executive on the DMA leadership team, O’Keefe leads the association’s strategy of modernizing the CRM and digital infrastructure. O’Keefe is also responsible for the reinvigoration of DMA’s communities and DMA’s Marketing Education Program, which delivers certifications in multiple marketing concentrations to a global audience. He also serves as co-executive of DMA’s Data-Driven Marketing Institute with colleague Lindsay Hutter, who is DMA’s Senior Vice President of Communications and PR.  


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