Web Traffic Surges on Black Friday, Driving 32% More Clicks on Commerce-Related Content

Skimlinks, a content-to-commerce platform, released its annual analysis of online holiday shopping behaviors, traffic, and purchases, Holiday 2017 eCommerce Report. This report uncovers purchase-intent data from the company’s network of publishers including BuzzFeed, Refinery29, Conde Nast, The Wirecutter, and HuffPost, and reveals holiday trends publishers, merchants, and marketers can use to make decisions for the 2017 season.

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