Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term narrative refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That character doesn’t need to be a fictional protagonist, or even a person?in fact, it could be a piece of equipment?but it does need to have a kind of starring role in the story you weave.

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